BEATRIZ CHALAS HARNOIS

(630) 209-8195 | Chicago, IL | beaharnois@me.com | LinkedIn

ENTREPRENEUR | WEB DESIGN AGENCY FOUNDER | UX/UI RESEARCHER

Founded and Operated a Web Design and Online Marketing Agency | Created Research-Informed Interface Design Solutions

Built and operated a six-figure profitable web design and online marketing agency for seven years with consistent cash flow and a predictable income stream. An orderly project manager and relatable team leader with on-schedule and on-budget project completion records and proven client acquisitions, retention, and satisfaction abilities.

Successfully delivered visual storytelling, interfaces, and experiences driven by human needs and innovative UX/UI practices. Applied strategic collaboration to make evidence-based and research-informed design decisions that target complex usability problems and deliver intuitive solutions for engaging user experiences. Exercised transformative critical thinking and inventive creativity to bring ideas to life across platforms, commanding online presences, ranking, and visibility management to consistently drive business growth.

AREAS OF EXPERTISE

Entrepreneurship | Business Growth | Team Leadership | Stakeholder Engagement & Communications

Client Acquisition | Client Onboarding | Project Management | Problem-Solving

Competitive Analysis | Google Analytics | SEO Research | UX/UI Research/Design

 

TECHNICAL SKILLS

Technical: Squarespace, Klaviyo, Canva, Google Docs, HTML, CSS, Bootstrap, WordPress, Figma, Trello, Photoshop, Visual Studio Code, GitHub

UX/UI Design Tools: Atomic Design, UI Grids, and Composition, Color Theory, Heuristic Evaluation, User Need Identification, User Experience Interviewing, Persona Creation, Insight Synthesis, Usability Testing, User Research, Data Analysis, Decision Flow Diagrams, Affinity Diagram, Prioritization Matrix 

PROFESSIONAL EXPERIENCE

Boxtop Marketing (Formerly Doctor Web Solutions), Chicago, IL   05/2011 – 09/2018

Founder, Owner, Client Acquisition, Project Manager                                            

Crafted and managed professional website design and online marketing projects for healthcare providers within the scope of work, budget, and expected completion time. Hired, built close relationships, and led a team of 10 creatives, including web designers, web developers, graphic designers, SEO, social media managers, and web content writers. Communicated the agency’s value and negotiated/closed deals with stakeholders in less than 30 days. Defined and constructed web design and marketing project scopes of work while completing client onboarding as the main point of contact. Reviewed the web design mockups to apply best UI practices and conveyed the client’s requests to the web designer until the desired iteration was completed and the stakeholders were satisfied with the final product.

  • Built the agency from the start and assembled and coached the team that became essential assets and collaborators.

  • Created the agency’s strong brand identity and a sustainable membership business model that generated consistent cash flow and a predictable income stream.

  • Developed trusting and long-standing relations with vendors and organizations that translated into six-figure business growth in the first year.

  • Landed high-value accounts that exceeded the company’s typical annual revenue in less than six months.

  • Investigated website ranking issues and identified solutions, boosting their online presence, and resulting in a 1,000% organic traffic increase in less than six months.

  • Personalized clients’ websites and produced original content to set them apart from the competition and increase lead acquisition and conversion within six months.

  • Led sales pitches and presentations at trade shows and conferences resulting in yearly contract sales.

  • Enhanced the company’s client acquisition and retention over 7 years with consistent profit increases annually.

  • Grew the team size from 2 to 7 employees within the first year and 10 by the time of exiting.

  • Sold the company in 2018 with noted present-day continuous growth and profit.

ADDITIONAL EXPERIENCE

Maureen Claffy Art Academy, Hinsdale, IL 3/2020- Present 

Kids Yoga and Art Instructor 

Plan, design, promote and teach classes for kids ages 5-12. Responsible for social media content design and copywriting. Engage with the children through art and mindfulness practices to encourage their creativity, ease their anxiety, and provide a quiet and serene mental space.

Yoga Among Friends, Downers Grove, IL 4/2022- Present

Kids Yoga Instructor 

Prepare fun and engaging class themes and plans and promote and teach yoga classes to children ages 6-12 in a calming and safe environment. Incorporate yoga essentials like attentive breathing, interactive asanas, and calming practices to encourage healthy habits, concentration, and memory.

American Academy of Facial Aesthetics, Cleveland, OH 10/2010- 10/2016 

Course Administrator and Speaker 

Register and assist doctors and nurses during facial injectables courses. Handle medical supplies inventory, sell academy memberships, set up and pack course materials, and ship to headquarters. Speak in front of diverse audiences about website design and online marketing.    

                                                                         

Your Life Smiles Dental Clinic, Chicago, IL 5/2009- 6/2011

Office Manager

Oversee the dental clinic’s daily operations, and plan and manage patients’ appointments and doctors’ schedules. draft patients’ treatment plans and collect payments. Responsible for online marketing, print advertising, accounting, bookkeeping, hiring, and payroll. We reached a solid patient base and steady revenue until acquired.

Beatriz Chalas Hair Salon & Spa, San Juan, PR 5/2005- 6/2008

Founder, Owner, and Operator

Manage space buildout/renovation, build relations with beauty suppliers, manage inventory, hire employees, supervise, human resources, and payroll, handle marketing and advertising, and run daily operations. Reached a strong and loyal client base and steady revenue until acquired.

EDUCATION, PROFESSIONAL DEVELOPMENT, & CERTIFICATIONS

 Master of Business Administration (MBA) Certificate Program – Loyola University, Chicago, IL

Bachelor of Arts (BA) Accounting Degree – University of Puerto Rico, San Juan, Puerto Rico

 

UX/UI Certificate – Northwestern University, Evanston, IL

Entrepreneurship Essentials Certificate – Harvard Business School Online

Graphic Design Certificate – College of DuPage, Glen Ellyn, IL

SEO & Online Marketing – Digital Bootcamp Chicago

 

Power Vinyasa YTT 300 HR – Inner Jasmin Yoga School, IL – 2019-2021

Viniyoga YTT 200 HR – Yoga Among Friends, IL – 2019-2020

Kids Yoga 100 HR – Yoga Shala, El Estudio Yoga School, PR – 2019

Modified Primary Ashtanga 200 HR – Progressive Ashtanga Vinyasa Yoga School, PR – 2019